How to Make Social Media an Asset for Your Network Marketing Business

With many different social media platforms to choose from, your head may be spinning and you could be confused about which ones to use and why you would use them. In this article, we are going to talk about how to make social media an asset for your network marketing business.

Network marketing is very much a business of influence and emotion. If people don’t feel like working with you or they don’t feel like buying from you then they won’t. There are plenty of other people they can find your product and service through and that is why you want to use social as an asset to get in front of more people and help them choose you.

Building Know, Like & Trust

If people feel like they know, like and trust you because they have been following you on social, they are much more likely to buy from you than someone they just met. Social media can be used to share inspiring messages, family photos, dreams, and goals. Share these things with people and you they will be more likely to do business with you. This is one of the ways to make social an asset for your business.

Getting In Front of More Eyeballs

Social media helps you get in front of more people. Having a consistent social presence will help you leverage this virtual real estate to share your message with people. Instead of having to run around all over the place in your car, you can find people through social media and generate sales and new team members online.

It is very simple to be able to build social media into an asset but you have to be consistent. You at least want to post once a day so that you can stay top of mind with your audience.

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Your 50 – Part 2 – The Keys to Starting Your Own Business Now!

In part 1 of this article series we met 3 individuals with unique backgrounds that left corporate and forged their own way. Here we illustrate 2 addition stories along with important strategies and tactics you need s you go forward in your own business. This journey of starting your own business is not for the faint of heart, but the success you will find will be life-changing.

Here is what you will learn:
1. Franchising is a good option for a business.
2. Doing your own business is very rewarding.
3. How coaching is vital to making your business a success.

First Entrepreneur

Our first entrepreneur, was a successful high-level executive first at Ford and then at Terex, a firm focused on lifting and material processing products (e.g. cranes), with all the associated perks and incentives. Meet Pete Gilfillan. He had the good life and no reason to change until one day…

Alan: I saw that your main business is helping people evaluate franchises (FranChoice). How did you get started in your own business? What triggered that decision?

Pete: I was a corporate executive, first with Ford and later with Terex and they literally owned my life. I was traveling all the time. I just decided one day I had had enough and I would be an entrepreneur.

Alan: Tell me more about what happened when you decided to leave corporate life.

Pete: In my last position, I was with Terex. I live in Chicago, but the Terex is headquartered in Connecticut and I was on the road 6 days a week and much of the travel was international. With all the travel I didn’t eat right, didn’t exercise and frankly I was miserable. I was in another country and I woke up in the middle of the night and I couldn’t remember what country I was in. I realized then I had had enough. When I got back to Chicago, I told my wife about the decision. At first my wife wasn’t keen on the idea of my leaving corporate. She saw the practical side of staying in corporate (financial security), but I knew I needed to make a change. I quit my job and I started working with a franchise consultant in order to find a franchise. After a few months we found Junk King and saw that it was be a good fit. I liked that it was a service based business and could be scaled up; such as adding trucks as the business grew and it had little overhead. Later, I started to work with FranChoice, where today I’m one of the top franchise consultants. I really like the way their business model works. There is no cost to individuals (companies pay FranChoice) and it gives me the opportunity to do what I love most, which is to help people find the business that meets their needs.

Alan: That’s great. You are able to do what you love. Let’s change gears for a minute. I saw that you wrote a best-selling book. Writing a book is a big step. How did you come up with the idea for your book?

Writing is a key way to demonstrate your expertise and build your business

Pete: Darren Hardy, who is pretty well known in the entrepreneur circles, is my mentor. I went to his High Performance Summit and Darren said one of the best ways to give back is through writing a book. Since I have a lot of knowledge about the franchise business, doing a book on it was a good fit.

Alan: How did you find the time to write?

Pete: There is many ways to write a book. I found a company that would write the actual words while I talked. I would put together an outline for each chapter and talk for a couple of hours with the writers. We would meet for 2 hours a week, either early morning or late at night. After a draft of the book was created, I had someone edit the book. Even then it took a year and a half to complete the book.

Alan: How did you go about publishing it?

Pete: I was able to find a publishing company through my business coach.

Alan: It had to be daunting to start your own business after being in corporate. What is one thing you wish you knew before you started your own business?

Pete: If I could have been able to keep my corporate job and invested in franchise and then make the leap instead of going in cold to my own business, it would have saved me a lot of angst. I may have done something different than Junk King. I could have started a franchise on a part-time basis, say 15 hours week. With Junk King there was no way to do it on a part-time basis.

Alan: What’s next for you?

Pete: Speaking engagements, so I can reach more people and continue to work with ExecuNet, which is a private community made up of over 750,000 CEOs, VPs and various leaders and influencers.

Alan: Any final words?

Pete: I would say that for franchising, people need to have an open mind. When people ask me about franchising, they have already made up their mind that it would be food (McDonalds, etc.) They have that in mind because they see a lot of people eating at those restaurants so they assume it is a good business to get into. I help them understand that the food business is very competitive; has high capital investment and a high cost of goods sold (the food). There are over 3000 franchises in every conceivable business that may fit their needs. It doesn’t have to be food.
But regardless of what business you go in, whether it is a franchise or not, you need to work hard. There is no substitute for hard work.

Alan: Good words to live by. Thanks for your time.

Second Entrepreneur

Our second entrepreneur was a successful telecom executive before going into his own business. He shares key ideas on making your business grow. Meet Rick Lochner.

Alan: How did you come to be an entrepreneur?

Rick: I’ve known for some time that I wanted to be in my own business and that it would be in the leadership area. I worked with entrepreneurial company and it was sold 2 years after I started. I went to another company and 2 years later it was sold. The turmoil of being at companies that are going through turnarounds is very difficult for everyone involved. It is very long hours, great stress and often the rewards of that hard work just aren’t there. I’ve been laid off 4 times in my career so I knew corporate has no security. I even negotiated my severance package before I went to work a healthcare company.

Alan: How exactly did going into your own business occur?

Rick: My wife and I were having brunch with a couple and we talked about how it would be great to start business and details on what that business would look like when it started in a few years. At the end of the meal, I said, “Why are we waiting; let’s do it!” It was one of the best decisions I’ve ever made.

Alan: What do you like best about being an entrepreneur?

Rick: The best thing is I get to do what I love. In corporate, there were many things I had to do that I really didn’t enjoy. Being an entrepreneur, being in my own business, enables me to live with purpose and that is very meaningful to me.

Alan: Is there anything you would do differently now if you were just starting your business?

Rick: I would have pursued the non-profit market right away. I didn’t because people told me there is no money in that business, but that is not true. That market needs to be approached differently than for-profit but they need my services just as much. Now non-profit is 25% of my business. But you asked if I would have done anything differently and the answer is no. The business strategy worked and I would have approached starting the business the same way.

Alan: What challenges did you have starting out?

Rick: I started the business in July 2008. The US was already in a recession and financial markets were in turmoil and little did I know things in the business world were about to get a lot worse. I had worked in telecom for many years as an executive and I had been quite successful. I had a load of contacts at my previous company, Sprint; there were many people that knew me well and respected me but I was not able to get business from them. They still saw me as a telecom executive and not as knowledgeable in leadership development, even though I had been developing leaders at Sprint. I had traveled a lot during me years in corporate and my connections in Chicago were no better than in Atlanta or any other U.S. city. I knew I needed to develop roots in the local community. I joined Naperville Area Chamber of Commerce and started to created circles of influence. In time the contacts I made developed into connections for the business. It wasn’t easy, but I went all in; 100% to make the business work.

Why having a part-time business is so important

Alan: What advice would you give to someone that is climbing the corporate ladder?

Rick: Every corporate employee should have a part time gig to provide a bridge to go into business for themselves or just to have a secondary income source. I started teaching leadership at Keller School of Business in 2004. Teaching helped in the 8 months transition to my business full-time. It provided income after getting laid-off; making it easier to focus on the growth of the business and not where the next paycheck was coming from.

Alan: What has been the biggest challenge in your learning curve as an entrepreneur?

Rick: Marketing was new to me; I had not worked in that area. So I put together my business plan and my marketing plan and discussed it in detail with my two mastermind groups. They both said the business plan was great and was going to work but the marketing plan was not good. So I was tutored in marketing from people that were 20 years younger than me and their advice was spot on. This taught me a couple of valuable things. 1) You have to know what you are good at and what you are not good at and find experts in the areas that you are not good. 2) Spend a lot of time with people 20s to early 40s in order to gain insights on trends.

Alan: What additional advice would you give to someone that was looking to start their own business?

Rick: Know what problem you are trying to solve and position yourself so that is clear that you are the only one that can solve it. Too many people get hung up on their product or service and less focused on the problem to be solved. If you are going to go for it, then you really have to go for it. At the core, you have to know how to solve the problem in a unique way.

Alan: How did your writing a book come about?

Rick: The business model I developed has been a work in progress since 1999. I used that model to align the business at every organization I led as an executive. Often we try to fix a problem in an isolated way which doesn’t work. The process may not be broken; it may be the people, so you need a holistic approach. I wrote the first book in 2012 to complete my initial business strategy and a book does that. I was advised by a couple of authors and self-published it. I needed to promote the business alignment method and the book helps clarify the model as well as promote the business. I asked clients what is perfect length for a book and they said a Chicago to Los Angeles flight, which is about 4 ½ hours.

Alan: You’ve actually published multiple books. How did you come with your ideas?

Rick: The second book was to help the individual leader and the third book was for the entrepreneurs. I write books that apply to the business areas I work in.

Alan: How do you find the time to write?

Rick: The secret to success is having a coach. I’ve had 3 accountability coaches so far and each one helped me in a different way. When I first started the business, I needed an accountability coach; someone that would keep me accountable and keep me encouraged. She was the type of person I needed at that time. Keep in mind, I was starting this business during the depths of the Great Recession and needed that support. The second coach helped me write the books, not from the standpoint that he had ideas for the book, but he was able to get me moving along on the development of the book. I actually wrote the first book while my wife was driving during vacation because I was on a self-imposed deadline and needed to get it done. The third coach has helped me grow the business and take it took another level. If I would have had her in the beginning, it would not have worked well. Now that the business is growing and I am at a different place in my thinking and my business, she is exactly what I need.

Alan: Any final thoughts?

Rick: I talked with 20 different coaches before starting out in leadership coaching and based on my research, billions of dollars is wasted on leadership that doesn’t work. I am on a crusade to change that one leader at a time. It will take time to undo the wrong things that leaders are doing today; takes time to unlearn. But I will continue to work with them, one leader at a time. It is my passion.

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Brainstorming To Start A Small Business – Questions To Answer

Hello readers and potential future entrepreneurs. I understand the feeling; desire to create, operate, and succeed. Throughout my professional career, I have learned that there are numerous steps that must be taken in order to organize opening and operating a small business. I have put together a few questions which aspiring entrepreneurs should, at the very least, consider reading over. There are many questions that may arise with opening a small business, and I will address a few of those questions briefly in the following list of questions one may ask while brainstorming.

What type of business do you want to open? There are various business endeavors an entrepreneur could involve themselves in. It all comes down to what knowledge one has, or is willing to obtain. Are you a restaurateur? Repairman? Plumber? Home health / assistance? Do you have experience managing or working at such establishments? Do you need formal education from an institution? Will you work as a sole proprietor, or a partner / member? Research limited liability corporations (LLCs) in addition to sole proprietorships and partnerships. S corporations are another option, but they are for business with stockholders, and may not be right for your particular business application.

What kinds of licensing and/or permits are required? Each business will have different licensing requirements; it all comes down to what the entrepreneur ultimately chooses to do. A restaurant would need food safety licensing in addition to basic business licensing, and if alcohol is on the menu – there is another permit the entrepreneur would need to legally sell alcohol on the premises. Repair oriented businesses would need at least the business license to repair, but if they sell parts as well, they would need to have “retail” listed on their business license in addition to “repair”. Health care services require at least formal education and licensing as an LPN, RN, or one of several other health care related licenses. Be sure to check your state’s laws to ensure what is necessary to operate your type of business.

What training / education / certifications are required to legally run this business? We touched upon this in licensing / permits, however there is much more involved than the required licensing. For example, one cannot operate a vehicle collision repair business without the knowledge of performing those types of repairs. There are schools that can be attended to learn what must be learned to effectively operate nearly any kind of business. However, there are also businesses where experience is enough to operate effectively without needing any formal education (lawn care, house cleaning just to name a couple). Also, there are certifications for training in nearly, if not all, care industries.

Does this business require a storefront? Retail establishments will undoubtedly need a storefront. Bear in mind, retail business will have a much larger initial investment than a service based operation. That initial investment is inventory. Some service businesses may not need a storefront to operate, as much of the service performed could very well be on-site. If a storefront is necessary, be sure to consider delivery or on-site service if it is feasible for your operation.

How much will it cost? This number will vary wildly based on the type and size of business you are planning. For smaller businesses, this number could be as low as $200 for a license and/or permit, or as high as a million dollars or more. Obviously, inventory is very expensive, and so are specialized tools for performing extremely precise work. Calculate the expected opening and operating expenses. Determine what size storefront is needed (if applicable), and research local commercial realty properties, locations, and prices. It is absolutely cheaper to rent in the short-term, although the thought of owning property that is paid off is very tempting. Prices on most things will vary based on your location. Employees are another cost, if your business warrants employees. When employees come into the equation as opposed to sole proprietors or partnerships, one must add extra insurance for the business (unemployment insurance comes to mind). Check with your selected insurance company for which types of additional coverage are required, and if offering health insurance can be done reasonably. Those employees will also need to have taxes paid on their wages – part from the employee’s paycheck and part from the company. Another potential cost is repayment of loans, if you don’t already have the capital needed to open your business. Basic operating expenses are not to be forgotten, as heating/cooling, Internet connectivity, and utilities will be regular expenditures for any storefront. On-site service operations cost very little when compared to a physical storefront.

How can an individual pay for this? If you do not have the funds available, which is very common, applying for loans is a way to attain funding. Be sure to have a business plan with projected expenses and revenues. There are other ways to gain funds for a business. Look into grants. While they are not very common, they are a potential source for assistance nonetheless. If many people believe in your dream, one could possibly acquire donations from those individuals.

What about accounting? Bookkeeping is a necessity – research which accounting/bookkeeping software would work best for the type of business you are planning. Point-of-sale (POS) systems are needed for “ringing up” and selling inventory or goods to the customer. POS systems keep track of sales, sales taxes, employee labor dollars spent, and many other items. If you are apt at creating spreadsheets, you may be able to keep track of your own inventory depending on your particular business model.

I hope this brief listing of questions and potential answers has been of assistance to aspiring entrepreneurs. Although there are countless successful entrepreneurs who have little or no formal education in business, it is never a bad idea to research courses regarding administration and management. Be sure to take a look at the Small Business Administration’s website at http://www.SBA.gov for more helpful information.

The author, Johnathan Baker, is an educated entrepreneur, with over ten years of experience in small business administration and management. Opening any type of business is no simple task, as many things must be considered. With experience opening, operating, and managing small businesses, the author aims to help aspiring entrepreneurs in realizing their dreams. While the questions are not all inclusive, they are, at the very least, a good bit of information to consider throughout the beginning processes of opening a small business. Take the information provided and begin or continue working on your business plan on the road to entrepreneurship.

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Crony Capitalism – How Bad Has It Gotten In The US?

We all know the problem of the revolving-door in our political leadership and bureaucracy. Folks are in and out of government, keep their contacts and make a fortune from the known reality: it’s not what you know but whom you know. The problem with all this is exactly what Adam Smith warned us about; the incestuous relationship between government and business. Corporations in the US are large and powerful, and have and hire the best talent, retain and control endless resources – these corporations do not NEED government favors, nor does their executive leadership, they are doing fine.

To secure the most optimum efficiency in our economy, we must keep the free-market as free as possible, when we allow a skew due to political favors or inside information, or allow lobbyists to the run the table, often at the expense of the people all we do is prove the cynics correct that; the game is rigged. Perhaps this is why Donald Trump has promised to; Drain the Swamp. And, he’s human too, I have no doubt he will drain the left-side of the swamp first, but it’s still a good start. The trick is to set a new set of rules, lay down the letter of the law, and move forward.

In Harvard Business Review, December 2013 Issue, there was an interesting article titled; “Unwinding Inequality” and in that article was a quote by Angus Denton; “When people use their success to change the rules in their favor, that success is no longer to be celebrated.”

“Yes,” I say, “Indeed.” But let’s take this argument to a higher level shall we. First, I find it rather hypocritical to read of this in the Harvard Business Review, as most there believe in the concepts of Adam Bellow who wrote the book “In Praise of Nepotism” which might explain why all the Supreme Court Justices went to Ivy Leagues, Harvard or Yale, some both. Worse, look at the academic records of the last 5-presidents of the US, and a darn good many senators, and heads of major bureaucracies, corporations and NGOs.

Second, if we dissect that quote, it talks about “success” and the concept of changing the rules once one, a group or corporation gains in the synergy of their own success. Well, isn’t this really the same challenge with guerrillas or terrorists attacking the status quo, authority and government – if they succeed, they are then in control and then they inevitably seem to use the same so-called tyrannical methods of ruling that their predecessors had before they ousted them – thus, the word “revolution” as it just goes round and round as another group comes along to then unseat their new authority.

Now, one can see a similar process in business and industry. For instance, read;

1. “Rule Makers and Rule Breakers,” by David Garnder
2. “First Break All the Rules,” by Marcus Buckingham and Curt Coffman
3. “The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business,” by Clayton M. Christensen

Once the company garners market share synergy, and industry status, it moves to change the sector’s associations to lobby to get the rules and regulations changed to its way of doing things blocking future disruptive competitors from coming along to change the industry just as they had to get to where they are today.

The easiest way to do that is through crony-capitalism, campaign contributions, public-private business partnerships, which also leads to selling goods and/or services to the government and secure a free flow of money to further continue their dominance by playing with the political elite – who all went to Ivy League schools. Thus, I find it so fascinating that HBR (Harvard Business Review) had the gall to even publish that article – due to the obvious hypocritical nature of the norm which comes from that elitist institution. Please consider all this and think on it.

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Preparing Your Car for Winter

The Canadian winter season can considerably influence driving conditions. In situations like this, drivers are more prone to accidents. It’s critical to focus on cautious driving to protect yourself and keep your family. Safe driving also helps minimize your insurance rates while reducing wear and tear on your vehicle.

Here are a few checks that you can perform to ensure that you, your family and your vehicle remain safe over the winter months:

Take your auto in for a tune up before the first snow fall. Having the peace of mind of a well maintained vehicle all year is an excellent idea, but it’s particularly essential during the winter when driving conditions are impaired.

Ensure you have the right oil for your vehicle. In general, thinner oil like 5W30 works better in cold winter conditions than 10W30 or 10W40, which are thicker. Thinner oils circulate easier, which makes lubrication of your engine easier in cold temperatures. To find the right oil for your specific vehicle, check your owner’s manual.

Keep your gas tank full. A full gas tank lowers the chances of running out of gas and being stranded. In addition, it brings down the possibility that your gas lines will freeze up because of condensation or water vapor buildup in extremely icy climates.

Ensure your battery is in great condition. Being stuck in remote areas and being unable to start your car is dangerous. Check that your battery’s connections are corrosion free and for batteries older than 3 years, consider testing its capacity to hold a charge.

Ensure you keep a winter emergency kit in your vehicle. A well thought out kit can be a lifeline in the event that you are stranded in the middle of nowhere, or on a highway. A high-quality winter kit for your car should include:
No less than one warm blanket.
A flashlight.
A shovel, in case you need to dig out of deep snow.
Additional warm garments, including boots, gloves and caps.
A well stocked first aid kit.
A bag of salt or sand to give you extra traction if you get stuck.
Food and drinking water. Foods with high sugar content are excellent choices.
Jumper cables.
A flare.
Spare windshield wipers.
Extra windshield washer fluid.

Test your tire pressure. Because of the colder air, your tire pressure tends to drop a small amount in the winter. Keeping your tires at the maker’s prescribed pressure makes your vehicle simpler to handle, making you more secure on the road and will even improve fuel economy which will save you money!

Check that your anti-freeze mixture is correct. Your coolant should have a 50-50 mix of anti-freeze and water. If you’re uncertain, you can purchase a reasonably priced anti-freeze analyzer at most automotive part stores. Keep your anti-freeze levels above 50% to prevent leaving your engine susceptible to freezing up.

Think about snow tires. If you tend to get heavy snowfall in your area, it might be worth getting snow tires for your vehicle throughout the winter months. The deeper grooves on snow tires provide substantially more traction on snow covered surfaces, which makes them able to stop your vehicle up to 40% more rapidly than all season tires. As well, snow tires are constructed with a specific type of rubber which lets them to preserve their flexibility even in coldest winter conditions.

Consider replacing your windshield wipers if they are not in good condition. Defective windshield wipers can essentially debilitate your capacity to see in wet and icy climate conditions. If your windshield wipers are not making good contact with the windshield and are not clearing it properly, they should be replaced.

Check your brakes. On the off chance that it’s been over six months since your last brake check, have them checked again before the winter driving season. With the dangerous conditions that winter brings, having the capacity to stop quickly is much more critical than in warmer climates.

Performing these checks before the ice and snow can keep your vehicle running safely and easily all winter season. This will give you one less thing to stress over when you’re driving and help to keep your auto insurance premiums low.

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Different Uses of Graphite

Graphite felt is available in several thicknesses and widths to match the specific application. It is most commonly used as an insulating material, such as cladding, heat shields, or filters. Most of the felt is low density to help improve performance by letting a furnace or similar object heat and cool at a quicker rate. This low density also helps to control and stabilize the temperature to create the atmosphere that is more constant and maintains the more productive heat all the way through.

The felt can have an extra coating which is useful to give more protection against erosion. Graphite felt is made to be easy to cut to size and install in place. Plus, there is a rigid form of this material and created in a variety of shapes, such as rings, cylinders and baffles.

Here are a few of the popular uses of graphite:

Ceramics industry

The use of graphite is common in the ceramics industry to help increase performance while the furnaces are working at high temperatures, as well as giving greater mechanical strength and electrical conductivity.

Automotive industry

Graphite is the preferred material to use in place of asbestos in the automotive industry and can feature in a variety of areas, such as the brake lining and gaskets. Plus, it is a major aspect of brushes used in the electric motors.

Defense Technology

Graphite is a practical choice for a wide range of military aerospace vehicles because of the ability to endure high temperature ranges. Also, this material is a useful choice for space shuttles and applied as surface tiles. The material is very stable with high resistance properties, and can endure temperatures that reach up to 3000 degrees C.

Electronics industry

The use of an ultra-pure form of graphite is becoming more popular in electrical circuitry and components because of the increasing reliance on computers. Also, the graphite is a favored choice for electrical circuits and systems that rely on automation.

In addition to graphite, there is also a carbon fiber felt which is a similar type of material and useful in applications that need high temperature insulation, such as furnaces. This material also has high heat properties even with thin layers to provide the reliable and long-term insulation results. Plus, this material is able to avoid contracting or shrinking to help maintain the consistent heat and avoid issues with hot sports or cavities.

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Fulfilment by Amazon and How It Helps Explode Your Business Profits

In this modern society where almost everything is digital, it is hard to believe that there are still those who prefer traditional methods, such as in the field of advertising.

Online advertising has been a hit in the last decade. Internet marketing has taken over businesses by storm and doubled their revenue. However, some people still see the field as unnecessary and taxing so they try to convince others to veer away. Below are other reasons why some individuals dislike online marketing:

Inability to adapt with technology
A person may refuse the method because they may not be technology savvy. They are afraid that technology is hard to monitor or manipulate so they choose to stay manual.

Mastery of craft
A lot of traditional people spent years perfecting their craft, so they believe that their capabilities are sufficient. Online marketing is a threat to physical advertising because it minimizes the need for logistics, hence the repulsion.

Less Jobs
Some people think that digital work reduces employment opportunities due to computers replacing manual labor. Only a handful of people are necessary to make internet marketing work.

Information Breach
Putting everything on the internet is a risk for hacking or information leakage that’s why many are skeptical about it. Online marketing requires a substantial amount of data that can be easily stolen or erased.

Lack of Equipment
Many marketers don’t have reliable internet or computers to handle critical work. Manual advertising is easier to delegate and segregate, so smaller businesses prefer it.

Lack of Empathy
Advertisers believe that online marketing is not good for client relations because it promotes a more detached form of communication and a robotic response. Manual advertising is more personal so it is easier to convince people.

Lack of Authenticity
Marketers are wary of online advertising because people nowadays are harder to convince, especially in terms of the authenticity of a product. Since everything can be manipulated or edited, they would have to work more to attract clients.

Population of Non-internet users
A big percent of the population is still manual so it is impractical to promote online marketing in these areas. Online commercials only work with regular exposure but if the audience only uses the internet a few times then it is a wasted effort. Manual advertising is beneficial when people are more inclined to support physical efforts or are part of a community network.

Promotes Mediocrity
Senior marketers believe that online marketing encourages laziness in the younger advertisers because most materials can be recycled, edited or rehashed. Marketing is a skill developed from experience and virtual training may not be enough to develop and create a better breed of advertisers.

Technology is a waste
People believe that using gadgets and computers are harmful to the health of workers so they don’t encourage the employment related to such. Manual advertising promotes brain functions through practice and personal relationships development. It is important for some people to backlog technology to help the environment.

Despite the many reasons why people may talk you out of online marketing, it is still undeniable that this form of marketing has a lot of potential. Learn how you can maximize the web when it comes to marketing your products and services, so you can expand your reach.

John Richards has many years of experience creating and developing books, eBooks, manuals, and videos, on a variety of subjects, including online wealth, pet care, Internet marketing, direct mail, health and wellness, and CD/DVD distribution service. John’s website provides ideas and practical advice for people who want to enjoy the rewards of earning an income from home using simple websites.

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7 Tips to Prepare Your Vehicle for Winter

Windshield Wipers and Fluid – Fog, snow and rain will cut down your visibility in winter, causing you to use your wiper blades and washer fluid much more than normal. An antifreeze solution along with winter wiper blades will help to fight ice build-up. Keeping extra windshield washer solvent on hand is helpful too!

Battery – A thorough inspection of your battery, cables, terminals and fluid will help to make sure your car is ready for winter. The cold weather puts more stress on your battery. Many automotive parts stores will test your battery capacity free of charge.

Inspect Your Tires – If you’re not mounting winter tires on your vehicle, be sure to examine your current tires for remaining tread life, uneven wearing and cupping as well as checking the sidewalls for cuts and nicks to help you to know if your tires are ready for the harsh weather. The colder weather will also reduce the pressure within your tires, causing them to perform poorly in the snow. You should frequently check your tire pressures.

Coolant – Along with regulating the engine temperature, a vehicle’s coolant system is responsible for protecting your engine against corrosion. For the winter season you will want to make sure that you are using the right ratio of coolant to water in your system as well as using the right type of coolant for your car. If you are unsure, you can check the effectiveness of your coolant with a simple and inexpensive test found at any car parts store.

Ice scraper – Keep your ice scraper in your vehicle and always clean off your car completely, not just a little peephole in the windshield. You must be able to see all your surroundings, your side mirrors and through your back window. Snow on top of your car could slide down and cover your windshield while you are slowing down or fly off onto someone else’s vehicle while you are driving. In some states it is the law that your vehicle is clear of snow and ice.

Survival Kit – Especially during times of slick road conditions and below freezing temperatures, you will want to keep a survival kit in the car at all times in case of emergency. Some items to consider include extra gloves, boots and blankets, flares, tire chains, a flashlight and extra batteries, car charger or portable cellphone charger, and a whistle. Also check your spare tire and make sure that your car jack is in good, working condition.

Keep Your Gas Tank Above Half – If you get stuck or stranded, the car’s engine will be your only source of heat and you will want to be sure you have enough fuel to keep you warm. In some cases, it may be necessary to remove snow from behind the tailpipe and keep it unobstructed to prevent lethal gas from accumulating in the vehicle.

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5 Benefits Of Using Security Tags

If you go to most of big retailers, you will see that they have electronically tagged their expensive goods. It’s possible to tag all the products including beauty products and alcohol. Usually, retail stores use security tags to secure items that are most commonly stolen. As a matter of fact, security tags offer a simple solution for businesses to secure their stock. Read on to know more about it.

How security tags work

In simple words, security tags are designed to send an alert when products at a store are moved through a security barrier. These tags are put on the product packages. When a shoplifter tries to steal the package and passes through the barrier, the tag will turn on the alarm sending an alert to the security.

The staff at the store can detach or deactivate the tags for their customers. So, their genuine customers won’t face any embarrassing situation. The fact of the matter is that these tags prevent shoplifters from lifting stuff from retail stores. As said before, these tags can be used on any product sold at the stores. Given below are 5 major benefits of these tags.

5 Great Benefits of Tags for security

1. Affordable

Since security tags are sold in bulk, you can get discount when buying them. While they may cost you a good amount of money, you will save a great deal of money in the long run. The protection you will get is worth the investment. That’s the reason the product is an effective solution for small as well as large businesses.

2. Ease of use

The great thing about the product is that it is very easy to use. This means that you can use them on a wide range of products. While they are easy to apply, they can’t be removed without a special device called a deactivator. So, the shoplifters won’t be able to remove them.

3. Easy deactivation

With a deactivator, it’s easy to remove the tags in a few seconds. So, your customers don’t need to wait for the tags to be removed before they leave your store. Unlike other gadgets, security tags are not complex items.

4. Peace of mind

With security tags on each product at a store, the staff and customers will have a peace of mind. All the staff at a store will be able to focus on their jobs as they will have peace of mind that any attempt to steal the products will be detected. Moreover, the customers will also be satisfied that they are in a safe store.

5. Reliability

Security tags are very reliable as they can’t be removed without the special device known as the deactivator. Once the deactivator is removed, the tag won’t set the alarm off when the customer will pass it through the security barrier. So, the devices are 100% reliable. There will be no surprises.

So, if you run a store and want to improve the security system at your store, you may want to consider installing tags.

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Social Media: Why Do Some People Look Towards Social Media To Give Them Approval?

In the beginning, it could be said that people generally used social media to get in touch with their friends and family; the people who they actually knew. But as time has passed, this is no longer why a lot of people use it.

As for the people who only use it to stay in touch with their friends and family, it is likely to be no different to how it was when they first started using it. Now, they might notice that the site they use no longer looks the same as it did or that others use it differently, but that could be as far as it goes.

Friends

If one only added people who they knew when they first started, there is the chance that this is no longer the case. Even if they have only met someone once, they could still end up adding them to their ‘friends’ list.

When this takes place, they might only be thinking about how this will have an effect on how other people perceive them. For example, if one has a certain number of ‘friends’, they can end up being seen as popular.

One Purpose

What this can then show is they are more concerned with how they look than they are with connecting to others. This doesn’t mean that they won’t talk to others; it just means that it is unlikely to be their priority.

And if one has this approach when they go online, there is a strong chance that they have a lot of ‘friends’ who are just the same. In addition to this, it might also be important for them to look right in other ways.

The Perfect Life

What this can then mean is that they will want other people to believe that they live the ultimate life. As a result of this, they are going to have to be very careful when it comes to what they share.

It will be vital for them to share pictures where they are having a good time, and being in exotic locations will also help. If one looks as though they are enjoying themselves in a warm country, it can be normal for people to believe that they lead a good life.

The Right Image

Along with this, one can also have the need to look right, and this is going to be relatively easy. Not only can they choose what pictures to upload; they can also change how they look.

Through using the right angle and the right light, one can take pictures where they look their best. Once this has taken place, one can make a few major or minor changes to the images.

An Act

In this sense, it might be accurate to say that when one uses social media, they are putting on a performance. This is their stage, and they are choosing to be someone who has their life together.

But like someone who acts in the real world, they are not going to be able to truly connect to anyone when they are playing a role. Who they are has been put to one side, and their needs are going to end up being unmet.

Approval

When one has this approach when they go online, it is likely to show that they have a strong need for approval. If their ‘friends’ don’t give them the kind of feedback that they need, they could end up being in a bad way.

However, this doesn’t mean that this is the only way they will come across when they are this way. For one thing, one might not try to create the impression that they lead the perfect life, and they might not even edit their pictures.

A Number of Ways

One could receive the approval they need through posting funny videos or memes that make people think about the world differently. What this shows is that one is not going to need to rely on their appearance and neither are they are going to need to travel all the time.

And as long as they have some kind of device, it can allow them to receive approval whenever they need it. It is then not going to be necessary for them to delay gratification; they can fulfil this need instantly.

A Closer Look

When it comes to the people who behave in this way and the people who don’t, it is clear that there is a big difference. What this can show is that the people who do need a lot of approval are emotionally dependent on others.

As they are unable to handle how they feel, they need other people to regulate their inner world. But this is not the only thing that can be involved here; they can also be in a position where they haven’t got any close friends.

One Direction

If they had people around them who they were close to, they would be able to receive the approval and the validation they need from them. And through having the ability to regulate their inner world, they wouldn’t depend on other people to do it for them.

The reason one doesn’t experience life in this way and looks towards social media to give them approval can be the result of what took place during their early years. This could have been a time when they didn’t receive the kind of care that they need in order for their brain to develop in the right way.

Conclusion

The ability to regulate their emotions wouldn’t have developed, and this would have stopped them from feeling comfortable enough to reach out to others when they need them. Ultimately, no one is their own island, and this is why human beings need other people.

But when one doesn’t receive the right care, it can set them up to be dependent on others, or to go the other extreme and become extremely independent. What this emphasises is how important it is for children to be brought up in the right way, and for there to be help available when this doesn’t happen.

Prolific writer, author, and coach, Oliver JR Cooper, hails from England. His insightful commentary and analysis covers all aspects of human transformation, including love, partnership, self-love, and inner awareness. With over one thousand two hundred in-depth articles highlighting human psychology and behaviour, Oliver offers hope along with his sound advice. His current projects include ‘A Dialogue With The Heart’ and ‘Communication Made Easy’.

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